This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.ethicaroasters.com (the “site”).
Personal Information We Collect
When you visit our site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site.
We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies:
- “Cookies,” which are the data files placed on your device that often include an anonymous but unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files,” which track actions occurring on this site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels,” which are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through this site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through this site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the collected Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site – for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above.
For example, we use Shopify to power our online store; you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
We also use Google Analytics to understand how our customers use our site; you can read more about how Google uses your Personal Information here:>https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:>https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:http://optout.aboutads.info/.
Our Response to ‘Do Not Track
Please note that we do not alter our site’s data collection or use practices when receiving a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access Personal Information we hold and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Please further note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through our site, we will maintain your Order Information for our records unless or until you ask us to delete it.
Changes
We may update this privacy policy from time to time in order to reflect changes, for example, to our practices or for other operational, legal, or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via e-mail at info@ethicaroasters.com or by mail using the details provided below:
Ethica Coffee Roasters [Re: Privacy Compliance Officer]
213 Sterling Rd, Unit 104
Toronto, ON M6R 2B2 Canada
This document was last updated on March 21, 2024.